How Social Media Advertising can Kill Your Business

There are plenty of reasons to hire a social media advertising expert and I’ll discuss some of those in this article. But first, what do you want to achieve through social media advertising? 

The answer to this question won’t be the same for everyone. Some might want to boost brand awareness, find the best way to reach their target audience, increase their sales conversions, or see this as the greatest return on investment. All these things are going to require time and the technical know-how to get it done—and get it done right.

Focus on your business

Running a social media advertising campaign takes a lot of time and a lot of work. Here’s a short list of things you have to keep up with…

  • Gather large amounts of data
  • Study your target demographics
  • Adjust your campaign real-time with data
  • Understand various social media algorithms
  • Learn how to use analytic tools
  • Have a creative make the ad for you
  • Coordinate across platforms

A mistake a lot of thriving businesses make, is trying to do it all. As you grow, there are more and more things that require your time and effort, taking your focus away from what made your business successful in the first place. 

Think of this as a greater return on investment for your time. Ask yourself, where does my time matter most? By hiring out to a social media advertiser, you not only get to focus your attention elsewhere, but you also get the benefit of someone else’s expertise. 

An effective social media campaign is going to require hours of looking at data, trying to make sense of the best strategies, setting up conversions, and potential new ways to reach your customers. Sure, you could always learn to do it yourself, but do you really want to play a guessing game with your customers, hoping what you learned was correct?

Rely on tried and tested strategies from people with the technical knowledge and tools to understand large amounts of data.

Hiring in house vs. hiring out

You should also consider what a social media advertising campaign is. They usually consist of a unified message, brand identity, or are showcasing a product. They have a purpose. But your company will continue to change, adapting to new developments and increased market size. This means you won’t be running the same campaigns forever.

Not only is it more effective to contract out your social media advertising services, but it’s also a lot more cost-efficient compared to hiring a full-time employee. 

When you hire someone, you need to file the appropriate paperwork, make sure they are eligible to work, worry about benefits, insurance, and so on.

Another big expense with hiring an employee is providing the tools they need to get the job done. The beauty of contracting is that they already have all the tools they need and are up to date on the latest systems.

It is estimated that when first trying to run social media campaigns yourself, it will take in excess of 100 hours to learn enough to properly set up a successful campaign.

Additionally, devoting 100+ hours is no guarantee that you will succeed, and even if you do, it’s very likely that your hourly rate x 100 is significantly more expensive than hiring an outside service to get potentially guaranteed results. (bigcommerce.com)

Social media is their specialty

One of the main reasons you should contract social media advertising services is because it’s all they do. Employees usually have more than one job at your company, having to divide their time between job title and unrelated professional responsibilities. The outcome is that they usually spend less time doing what you pay them to do.

Contracting a focused social media advertiser means someone is going to be looking at it on a daily basis, dedicating all their mental bandwidth towards your campaign. This is the kind of attention to detail you need for a successful campaign. 

Facebook, Instagram, YouTube, and LinkedIn all require a unique approach. You want someone who has dedicated themselves to understanding each of the social media algorithms and how they can best make them work for your company.

Getting it wrong can actually hurt your brand. If you target the wrong audience, then your true target audience might not see your brand as one for them. On social media, people have limited attention spans with unlimited memory. You want to deliver the right message in a way that is going to have an immediate effect on your audience. You want someone with expertise.

Why social media?

  • Fresh data 
  • Real-time adjustments
  • Target advertising
  • Access to a large audience
  • Greater return on investment

Social media advertising is unlike anything that has come before it. It allows you to have real-time data on the success of your campaign, focus on detailed profiles of your target demographics and gives you access to the largest audience in the world.

Compare this to running a newspaper ad. The newspaper itself is going to cater to a variety of demographics and there isn’t a way to target a specific group continuously. You also won’t be able to adjust your ads after they are physically published.

A lot of alternative ways to advertise require you to play the wait-and-see game. You put something out there hoping it’s going to work, and then wait and see if it does. Sometimes, you never know if it had a good or bad effect on your brand. The key benefit of social media is that you have detailed data about user engagements, audience behaviors, and complete profiles of your demographics. 

Facebook and Instagram have billions of active users every month. Gone are the days when social media was for young tech-savvy people. Everyone young and old is using it now. This means, your target audience probably is too.

Almost 5 billion videos are watched on YouTube every day. Videos tend to inspire more engagement from viewers and YouTube advertising is considered to be one of the most effective ways to secure subscribers and boost brand awareness.

Over 90 percent of Internet users claim that video plays a big role in purchasing decisions. (bluecorona.com)

If your company is better suited for B2B marketing, then LinkedIn is one of your most valuable resources. Not many people know about running social media advertising campaigns on LinkedIn, usually opting for Facebook or Google where viewers will be much more likely to keep scrolling. 

LinkedIn has an estimated 227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket. (bigcommerce.com)

Use social media advertisers you can trust

Don’t run the risk of killing your business by wasting time and money trying to do it all better than the experts…Unless you have plenty of time and money to kill?

Hire social media advertising services now and boost digital traffic, your return on investment, and maximize conversion rates. 

Goliath Creations can help you achieve your social media advertising goals and work with you to create a unified brand identity to maximize conversions.

Take out the guesswork and rely on our team of professionals for all your Facebook, Instagram, Youtube, and LinkedIn social media advertising needs. 

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