For some businesses, SEO can be the silent killer. They either know about search engine optimization and do nothing about it, or they haven’t a clue what it is. No matter where you fall on the spectrum, these 15 ways Phoenix SEO services can improve your business can help all companies.
SEO, in its purest form, is a set of strategies and tactics to get your company noticed online by people who are looking for the products or services you offer. This is why search engines are so important for Phoenix-area companies: There’s a lot of competition, and you need to stand out and stand above the rest.
We want to share with you five critical things from three areas of search engine optimization:
- Technical SEO
- Content-Based SEO, and
- Local SEO
Technical SEO focuses on steps you can take to ensure your website meets the technical requirements of search engines, like Google, Bing, and Yahoo! Each of these services have bots that crawl your site to index all of your pages.
All of the information from your website is cataloged, or indexed. You want to make sure your website has no technical issues that will hurt how your pages rank in search engine results pages (SERPs). Here are five important topics:
If your website does not load quickly, people will abandon it and go somewhere else, according to Google [source]. Ideally, you want your site to load in a couple of seconds, but the target is 3 seconds or less. Site speed can cost you leads and money.
Because so many people research companies, products, and services on their phones, your company’s website must be responsive to any size screen. It has to look good on iPhone and Android devices, no matter if it is a regular screen or XL. That same site has to look good on a tablet, laptop, or desktop.
A responsive design sends a subtle signal to visitors you care about them because your site looks good and is easy to use.
Another reason you need a responsive site is because of Google’s decision to move to mobile-first indexing [source]. This means, the better your site is for mobile users, the higher it will rank.
Metadata, sometimes referred to as meta tags, contains information in the HTML code that is read by search engine bots and web crawlers. It helps them better understand what your page is about. Someone visiting your site will not see this information unless they look at the source code of your pages.
Two of the most important meta tags are the title tag and meta description. While site visitors will not see these, searchers will. When you enter a search into Google, several pages will return. You will see the title of the page (title tag) and the meta description below it. The meta description summarizes what the page is about. Each of these has to be carefully crafted for optimal results. Do not ignore metadata.
Google offers website owners several free services, including Google Analytics and Google Search Console. Google Analytics helps you understand how many visitors come to your site, what content they consume, and how they interact with your site.
Google Search Console helps you better understand how people find you. GSC has reports showing you what searches your pages show in, where the page ranks, and how many people clicked on your page.
Make sure your site takes advantage of these tools. You will be surprised at how many sites fail to track this data.
Websites with poor navigation make it difficult and confusing for people to find what they are looking for, and this will cause visitors to abandon your website.
Your site has to be designed to help guide visitors to the right pages so they can take the appropriate action to learn about a product or service, or even schedule a consultation to help them understand what you have to offer. Simplify the steps for your visitors, and they will spend more time on your site.
There are many aspects to technical SEO, and any deficiencies can be discovered with an SEO audit.
I hope you are beginning to see how understanding SEO services can help your Phoenix-area business grow. Not only does your site need to meet the technical best practices, but your content needs to be top-notch, relevant, and informative. You need quality content to help attract each and every potential customer looking for the answers and solutions your company provides.
Proper Keyword Research
Whenever someone researches a company online, what do they do? Enter in words, aka keywords, search terms, and search queries. One of the more effective SEO strategies is to research how people find your competitors and the kinds of products and services you offer.
What words are they using? What is the search volume each month? What words are trending? Which ones are competitive keywords and more difficult to rank for? Are there better words to entice visitors?
SEO experts understand the value of proper keyword research, and you should, too.
Writing for Two Audiences
When creating each article for your content marketing campaign, you need to write for two audiences: The search engine bots that crawl and index your page, and the people research answers to their questions and solutions to their problems.
The next couple of points deal with this. There is no getting around it, your content strategy must include writing in such a way that search engine bots, through machine learning, can understand what your page is about. In the same way, your content has to provide relevant information helpful to real people.
Clearly Articulate Intent
When you are writing, your words must have a purpose. Google refers to this as the “intent” of your page or blog article. Do you know who needs to understand clearly the intent of each page on your website? That’s right, each search engine user and bot.
Use Structure When Writing
There are simple methods to signaling the intent to both bots and site visitors: Use the appropriate structure when writing your content. This involves using a captivating title, articulating the main point of your article, supporting your main point with sub-sections, using numbered and/or bulleted lists, bolding or italicizing key phrases, and writing enough words to answer a person’s question.
Bots “understand” the content of pages through machine learning, and the proper uses of headers, lists, keywords, and other tactics work together to signal the intent. This structure also makes it easier for readers to scan the page and identify the information they are looking for.
Optimize Existing Content
Once you publish content to your site, you cannot just forget about it. Search trends change over time, more content is produced, and often a high-ranking page can start slipping. The further you slip, the fewer visitors will click to your site.
What’s the answer? Analyze your existing content and optimize it based on the current search trends. This will involve identifying if there are better keywords, whether you need to add extra sections, or whether some information is no longer relevant. Optimizing content can help you climb higher in internet search engines.
The final area you need to understand is local SEO. This is primarily for traditional brick-and-mortar businesses with a physical address, but this information will be beneficial if you have a service company that works within a service area.
Google My Business
SEO and Google go hand-in-hand, and this is seen clearly with a Google My Business account. This is what allows your company to be found on Google Maps when someone searches for a “restaurant near me” or “plumber near me.” Whatever Phoenix SEO agency you use, make sure they help you land in the Top 3 map results, also known as the Google 3-Pack.
Quality reviews will help build trust with potential customers. You really want to garner as many 5-star reviews as possible. No matter if you have a physical location or are an ecommerce site, you want as many positive reviews as possible. Effective local SEO campaigns will include a strategy to encourage customer reviews. Do not overlook these.
Local Search Keywords
Keywords are important. But, did you know Google collects data on how popular search terms are across the country? Your SEO plan should include research and insight into how well keywords perform in your geographical location.
An important local SEO tactic is creating city pages. These pages focus on the cities where you have storefronts or where you offer your services. This will help when people search for terms like “Phoenix SEO Services,” “Prescott SEO agency,” or “Tempe SEO specialist.”
Just as your SEO potential increases with city pages, it also increases with service pages. These pages detail the kind of work you do. For example, “web design near me” or “SEO services near me.” This helps potential customers understand what you do, and it bolsters your online presence.
The Goliath Creations Solution
At Goliath Creations, we help our SEO clients gain more online and foot traffic. Unlike most web development companies, our team includes experts in web design and SEO. For us, designing websites and improving SEO is a seamless integration.
To help you understand your website’s performance as it relates to search engine optimization, schedule a free consultation and receive a free SEO video audit. We’ll help you understand what is working, what isn’t, and what can be improved. If you are looking for Phoenix SEO services, then schedule your free consultation today.